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Rural Revitalization - Cultural Precedence - Nimble Group: The Large-scale Public Welfare Cultural Event of “Self-cultivation with Efforts till Realization of Great Ideal - Cultural Tour for Rural Revitalization” Will be Launched Soon

time:2018-09-29

As a result of all-round promotion of rural revitalization, positive response to the development strategy of establishing a national areawide tourism demonstration zone, full utilization of the creative dynamism of "Tourism+" to drive the integration and development of tourism and other industries, and inheritance and enhancement of excellent Lingnan folk culture, the press conference of the events of the 2nd Lingnan Aqua Tourism Cultural Festival and the "Cultural Tour for Rural Revitalization" were officially held in Panyu on September 25th. This event was directed by Guangdong Provincial Intangible Cultural Heritage Promotion Association, the Propaganda Department of the CPC Panyu District Party Committee and Panyu Science and Technology Industry Commerce and Information Bureau, supported by Nimble Group, and jointly held by Panfa Group and Panyu Literature and Art Association. Guangdong Provincial Intangible Cultural Heritage Promotion Association, relevant officials of Panyu District Government, Panyu Folk Artists Association and the like also attended this press conference.

Nimble Group, as the supporting unit for this event, will jointly promote the inheritance and innovation of Lingnan folk culture and intangible cultural protection and development, together with the Guangdong Provincial Intangible Cultural Heritage Promotion Association, famous artists, craft masters and other art volunteers and folk cultural organizations, led by the Guangzhou Panyu Folk Artists Association, through a series of public cultural events such as Lingnan Aqua Tourism Cultural Festival, Literature and Art to the Countryside, Rural Spring Festival for Folk Activity, Rural Lantern Festival for Garden Lantern Show and Rural Education Support from October 2018 to next year, to boost rural revitalization with cultural tour and drive the construction of local spiritual civilization and the development of new urbanization.

Respond to the Call

Boost Rural Revitalization Multi-dimensionally

The implementation of the rural revitalization strategy is a major strategic decision put forward in the 19th CPC National Congress. General Secretary Xi Jinping issued this July an important directive on the implementation of the rural revitalization strategy, stressing that such implementation should be given priority and rural revitalization should become the common action of the whole Party and society. Nimble Group, acting as a good supporter, promoter and participant of rural revitalization, positively responded to the calls of the Party and the government and took part in the construction of that. At this press conference, Nimble Group also announced its plan for public cultural event of “Self-cultivation with Efforts till Realization of Great Ideal - Cultural Tour for Rural Revitalization". From October 2018 to June next year, it will jointly push on the development of Lingnan folk culture and rural revitalization by holding various and rich cultural poverty alleviation activities such as Lingnan Aqua Tourism Cultural Festival, Literature and Art to the Countryside, Rural Spring Festival for Folk Activity, Rural Lantern Festival for Garden Lantern Show and Rural Education Support. The details include one theme, two strategies, three projects, four feasts and five highlights.

One theme: Cultural Tour for Rural Revitalization

The implementation of the rural revitalization strategy is a major strategic decision put forward in the 19th CPC National Congress. General Secretary Xi Jinping issued this July an important directive on the implementation of the rural revitalization strategy, stressing that such implementation should be given priority and rural revitalization should become the common action of the whole Party and society. Nimble Group, acting as a good supporter, promoter and participant of rural revitalization, positively responded to the calls of the Party and the government and took part in the construction of rural revitalization and areawide tourism.

Two Strategies: Culture Shaping and Education Support for Poverty Alleviation

The more prosperous the culture, the more flourishing the national fate; the richer the culture, the stronger the nation. Rural culture is, the spiritual homeland of most labors, an important basic role and strategic significance in rural revitalization, and the key act to rural revitalization. By active inheritance and enhancement of the excellent Chinese traditional culture, Nimble Group, together with the Guangdong Provincial Intangible Cultural Heritage Promotion Association, provincial and municipal art masters, art colleges and folk art organizations, will jointly promote the inheritance and development of Lingnan folk culture and drive rural revitalization with culture.  Meanwhile, passing on experience and teaching in impoverished areas helps the poor increase their "hematopoietic" function by "teaching one to fish", guides them to innovate the rural economic format on their own efforts, and discovers a way out of poverty for sustainable development.

Three projects: Literature and Art to the Countryside, Cultural Poverty Alleviation and Rural Education Support

Nimble Group will support provincial and municipal relevant authorities to build the 2nd Lingnan Aqua Tourism Cultural Festival, and support provincial and municipal art masters, art associations and art colleges to send various and rich cultural poverty alleviation activities such as Rural Spring Festival Gala, Rural Lantern Festival for Garden Lantern Show, Literature and Art to the Countryside and Rural Cultural Project to the locals, in respect of counterpart cooperation areas and poverty-stricken ones.  At the same time, in conjunction with relevant units, more than 30 famous artists and tutors will be organized by stages and in groups for voluntary services such as "Rural Education Support", thus getting fully involved in the inheritance and protection of Lingnan folk culture. Subject to local actual situations and needs, corresponding timetables and curricula are to be formulated, and targeted teaching of different projects, different scales and different lengths of time is well to be organized for the purpose of realization of accurate cultural poverty alleviation by "teaching one to fish", so as to create a sustainable cultural industry, drive people in poor areas out of poverty independently and promote rural economic development.

Four feasts: National Day, Double Ninth Festival, Spring Festival and Lantern Festival

1. During the Golden Week of National Day, along with Panyu District Cultural Union and Panyu Baomo Garden, Nimble Group will jointly create the 2nd Lingnan Aqua Tourism Cultural Festival. A unique folk art performance will be displayed that day, repeating the more-than-200-years-ago wonderful visual effect of "Colors Floating on Water".

2. During the Double Ninth Festival, provincial and municipal art associations and art colleges will be organized to go to Wuhua County and Jiaoling County of Meizhou for the sake of respect for the elderly and poverty alleviation, and participate in the construction of Canghai Poetry Corridor (i.e. Stele Corridor) in Jiaoling County of Meizhou, thus creating a new landscape of rural culture and supporting the construction of local cultural front.

3. During the Spring Festival in the Year of Jihai, a series of activities will be held to celebrate the "Happy Year in Beautiful Countryside" - the Spring Festival Gala for Folk Art of Small Villages Celebrating a New Year. Nimble Group will organize Cantonese-speaking artists to display festival customs, traditional food, Cantonese folk songs, painting and calligraphy art and folk crafts of Lingnan style, accompany the locals to celebrate a new year with excitement, and promote the development of local cultural tourism.

4. During the Lantern Festival in year of Jihai, there will be "Self-cultivation with Efforts till Realization of Great Ideal, Lights ablaze Everywhere" - Lantern Festival for Garden Party and folk activities of hanging lanterns and sending couplets, lighting up beautiful countryside with folk culture, celebrating Lantern Festival with villagers, and enhancing cultural soft power of beautiful countryside.

Five highlights: high class of activity, strong team of celebrity, various categories of literature and art, wide range of radiation and upgrade of brand strategy

1. High class of activity: The first shot in this event of "Cultural Tour for Rural Revitalization" is the "Lingnan Aqua Tourism Cultural Festival", which has just earned the fame of "China Most Prestigious Festival Activity". Nimble Group will also plan to join forces with Lu Xun Culture Foundation to carry out the projects including "Lights Planning and Literature and Art to the Countryside", "Inheritance of Guangdong Provincial Intangible Cultural Heritage Promotion Association" and "Rural Cultural Tourism", and participate in the projects of "Counterpart Poverty Alleviation in Wuhua County of Meizhou" and "Canghai Poetry Corridor in Jiaoling", so as to realize "win-win ally, both soft and hard powers, unity of culture and enterprise, and selfless giving and good will".

2. Strong Team of Celebrity: Five cultural celebrities will be invited to join this public welfare cultural event, including the famous Australian Chinese calligrapher and painter and the third generation successor of Lingnan School  Mr. Weng Zhenru; being known as Xu Xiake of contemporary China, Mr. Li Cunxiu, a famous tourist writer in China and the president of Guangdong Tourism Culture Media Society; Mr. Wang Zengfeng, a master of Chinese sculpture and the winner of the "Chinese Folk Art Mountain Flower Award"; As the president of the Chinese Literature Geography Society and CCTV Lecture Room - Mr. Zeng Daxing, a famous speaker in China and a professor of classical literature; Mr. He Shiliang, the winner of the "Chinese Folk Art Mountain Flower Award" and the representative inheritor of the provincial-level non-heritage brick carving project, won the title of "Great Power's Craftsman of Brick Carving".

3. Many categories of literature and art: There are many categories of literature and art in this public cultural activity, including folk art (such as floating color, dragon lion, Aoyu, fish lantern, Cantonese enamel and embroidery, brick carving, wood carving, olive carving) and non-heritage items and art, music, dance, drama, musical art, photography, literature and other literary and artistic items.

4. Wide range of radiation: Cantonese and Hakka regions are to be considered as the main transmission ones, including Panyu of Guangzhou, Wuhua and Jiaoling of Meizhou and Guangning of Zhaoqing and other urban and rural areas. In addition, images and videos of activities will be pushed to the outside of the province and even overseas Chinese-speaking communities through TV, radio, newspapers, Internet, railway transportation and other media means.

5. Upgrade of brand strategy: adhering to the idea of "Build a Dream Home, Make a Better Life", Nimble Group's brand strategy has been redefined in 2018 and upgraded to a "comprehensive service provider for better cities and towns in the new era", with focus on better living experience and boost to rural revitalization in an all-round way.

Upgrade Brand Strategy

Build a Service Ecosystem of the Whole Industrial Chain to Drive Rural Revitalization

This year marks the 40th anniversary of the Reform and Opening Up in which Guangdong as a leader has made tremendous changes, with great improvement of people's living standard and ever-growing demand for a better life. As a strong force of private enterprises rooted in South Guangdong, Nimble Group will live its mission and responsibility entrusted by the new era and actively integrate itself into the construction of rural revitalization.

Nimble Group, under the faith of "Build a Dream Home, Make a Better Life", has actively explored effective ways of better living experience. The brand strategy of it has been redefined and upgraded to a "comprehensive service provider for better cities and towns in the new era", fast-forwarding the improvement of product quality multi-dimensionally, promoting the construction of intelligent engineering construction and intelligent property management, strengthening the integration and coexistence of multi-formats and multi-supporting services in respect of hotels, commerce and education, seeking innovative modes of tourism industry, long-term letting apartments and urban renewal in the new era, building a diversified service ecosystem of the whole industry chain, driving the rural areas to create an ecological livable environment and stimulating the new vitality of rural economy.

Nimble Group, under the faith of "Build a Dream Home, Make a Better Life", has actively explored effective ways of better living experience. The brand strategy of it has been redefined and upgraded to a "comprehensive service provider for better cities and towns in the new era", fast-forwarding the improvement of product quality multi-dimensionally, promoting the construction of intelligent engineering construction and intelligent property management, strengthening the integration and coexistence of multi-formats and multi-supporting services in respect of hotels, commerce and education, seeking innovative modes of tourism industry, long-term letting apartments and urban renewal in the new era, building a diversified service ecosystem of the whole industry chain, driving the rural areas to create an ecological livable environment and stimulating the new vitality of rural economy.

Charitable Heeds and Deeds. By response to the call for high-quality development from the country, Nimble Group will hold firmly dreams of happy life which people long for, integrate actively into the construction of rural revitalization, strengthen cultural revitalization, carry forward excellent traditional Chinese culture with responsibility and duty, assist rural revitalization by the rural culture tour, and contribute to the social responsibility to raise a better life of rural labors.


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